Announcement on Tien Yen Chickens' branding identity

Wednesday, Jan 24 2018, 09:02

QTV - With the aim of developing Tien Yen chicken brand-name, on Jan 23rd, Tien Yen District held a promotion and consumption conference and the announcement on Tien Yen Chickens’ branding identity.

Conference to annouce Tien Yen Chickens’ branding identity

At the conference, Tien Yen District introduced Tien Yen chickens, connecting commercial promotion in signing consumption contracts with enterprises. A tool for  Tien Yen Chickens’ branding identity was also launched at the event. The branding identity tool includes: Regulations, rings, stamps tracing the origin of Tien Yen chicken exclusively registered in accordance with Vietnamese law.  Tien Yen chicken has long been known as Quang Ninh's famous speciality with delicious meat, in the list of 50 famous Vietnamese specialties announced by Vietnam Guinness Book Center.  According to statistics, as of Nov 1st, 2017, Tien Yen District had 264,990 chickens, up 47.7% compared to  2016, exceeding 24.7% of the plan.
Translated by Thu Giang